Bringing novated leasing to the showroom: Our BYD & DENZA partnership

Why the traditional novated leasing model needed to change

For too long, novated leasing has sat in a separate silo from the actual vehicle purchasing journey.

Under the traditional model, buying a car through salary packaging involves unnecessary friction:

1. 1. You find a car you want at a dealership and negotiate a purchase price.
2. 2. You leave the showroom to independently contact a novated leasing provider.
3. 3. You check your employer’s salary packaging policy and wait for payroll confirmation.
4. 4. Multiple parties—dealers, leasing consultants, employers, and finance teams—spend days trading documents and emails.

Novated leasing is one of the most effective ways for working Australians to put real money back into their household budgets, particularly with Fringe Benefits Tax (FBT) exemptions on eligible electric vehicles. But a financial benefit only works if the experience is simple enough for people to actually use it. If the process is clunky or disconnected from the showroom, buyers default to conventional, more expensive finance options simply to avoid the administrative hassle.

Our partnership with BYD Australia and its upcoming premium brand, DENZA, is designed to collapse that distance entirely.

What the BYD and DENZA partnership delivers

Our collaboration focuses on three distinct pillars: dealer enablement, seamless digital integration, and customer experience.

Empowering buyers with total ownership clarity earlier

When an Australian driver walks into a showroom today, the conversation is rarely limited to the drive-away sticker price. Prospective EV buyers want to know:

• What is the net impact on my take-home pay each pay cycle?
• How much will I save on fuel, servicing, and tyres over 3 to 5 years?
• How does the FBT exemption for zero- and low-emission cars affect my overall running costs?

By enabling dealership sales teams to introduce salary packaging at the point of decision, buyers get immediate visibility into total cost of ownership. Comparing a traditional car loan against an FBT-exempt novated lease side by side makes the switch to an electric vehicle transparent, affordable, and practical.

Surging demand for electric vehicle salary packaging

This collaboration comes at a pivotal moment in Australia’s transition to cleaner transport.

Over the past 12 months, novated lease orders for BYD vehicles through NLA have climbed by 62%.

BYD’s aggressive expansion across both battery electric vehicles (BEVs) and plug-in hybrid models (PHEVs) has provided Australians with competitive, high-tech options across diverse price brackets. With DENZA entering the market to serve luxury and executive segments, salary packaging is becoming the primary pathway for professionals looking to maximise tax efficiency when electrifying their daily drive.

Backing that demand is our focus on transparent service: NLA now onboards hundreds of new employers every month and holds over 3,500 five-star customer reviews.

What this means for fleets and workplace benefits

Novated leasing is no longer just an individual consumer finance product; it is an integral pillar of corporate fleet and HR strategy.

Companies across Australia face increasing pressure to meet ESG targets and offer meaningful employee value propositions (EVPs) without taking on heavy balance sheet liabilities. A digital-first novated lease program allows employers to support a cleaner vehicle fleet and deliver tangible tax savings to their workforce with minimal administrative overhead.

By bringing our leasing technology directly to BYD and DENZA showrooms, we are ensuring that choosing an electric vehicle—and funding it through salary packaging—is as fast and intuitive as modern car buying should be.

Source: Fleet Auto News